The Logo Story
The Professional Enterprise Award logo signifies an organisation's progression from learning to excellence to award. The alphabet "P" is in the shape of a certificate which represent the learning process whereas the alphabet "E" is in the shape of a hand reaching for the star which represent the strive towards organisational excellence. Raising the "P" and "E" above the ground is a pillar which represent the organisation and when combined, the logo represent the trophy of the Professional Enterprise Award - the pride of all Professional Enterprises.
Acknowledgement: Tribute to the late Berwin See (1961-4th April 2009)
The Professional Enterprise Logo is created and designed by the late Mr. Berwin See of Berwin Creation. Berwin, also known as Singapore's "Logo King" is a stalwart in the field of logo and graphic designs. He has often been invited by both local and overseas institutions and private organizations to speak at seminars and presentations in the areas of Design and management of Corporate Identity / Brand Identity / Environment Identity. He has also conducted several interviews by major local media, i.e. T.V, Radio, News Paper, Magazine etc.
Berwin has won more than 30 awards for his creative designs both locally and internationally. He won the Gold Award in Singapore and represents Singapore in the Regional competition for The World Wildlife Fund (WWF) for Nature Logo. Locally, he has also won the Grand Prize 1st & 2nd Prize and 2 Merit Awards for the Singapore Total Defence Logo Competition. He also bagged 1 Gold, 2 Silver and 2 Bronze Awards for collaterals he designed in conjunction with the Chingay celebrations.
In addition, Berwin's New Year Card Design was selected by Unicef out of a list of designs from International designers for two consecutive years. He has also won one of the top 6 Awards for the HK Special Administration Region of the People's Republic National Emblem Competition, and the 1st Prize for both the Singapore Millennium 2000 Logo and the Singapore Millennium 2000 Commemorative Coin Competitions.
Other major achievements include the design of logo for SBC's (Channel 8) Chinese News programme, winning the Euro-Asia Meeting' International Logo Competition (2nd Prize), being short-listed top 88 & top 100 respectively, in Beijing 2008 Olympic and Expo 2010 Shanghai International Logo Competition, winning the Commemorative Coin Competitions Award (Both locally & internationally) for six consecutive years, and also involved in the WTO/ Esplanade Opening Ceremony/ Millennium 2000 Logo Design etc.
Berwin is also appointed to design the Singapore & Brunei Two in One Circulation Notes ($20.00 Denomination) and was further commissioned by MAS (Monetary Authority of Singapore) to design for the future Singapore Currency Coins & Notes
A note worthy point is that Berwin is one of the committee members for Singapore Promising Brand Award for 5 consecutive years.
Berwin died at the age of 48 after battling with lung cancer.
His more recent achievements include the design of the rednano.sg logo and the logo for the company behind it, SPH Search Pte Ltd. Among his other notable past designs were the Esplanade commemorative coin and The Monetary Authority of Singapore (MAS)’s commemorative coin tribute to healthcare givers in 2003. He was also responsible for many other familiar signs such as the Toto and 4D logo, National Defence logo and Singapore Chinese General Chamber of Commerce & Industry logo
His contribution to the design and branding industry in Singapore won him more than 30 awards both locally and worldwide. One of the highlights of his career was his selection in 2007 to design a 20-dollar denomination bank note to commemorate the friendly relations between Brunei and Singapore.
Berwin leaves behind his wife Tan Suay Moi, son See Jiao Kai and daughter See Ting An.